OUR STORY

We launched our brand in 2014. Two Norwegian sister-in-laws with a commitment to design and create timeless designs that are made to last.

“How are you doing?” is an essential question for us because our collections and designs are inspired by the people surrounding us in our everyday lives.

Others prescribe a “look good to feel good” mentality. We subscribe to the idea of actually feeling good to feel good. The lines we design are sleek and clean, our shapes flattering, and we do not compromise on our materials which not only feel good to the touch, but feel amazing on you. What’s more, our basics are not just basic. Each piece has just a touch of French flair for that little extra that is the signature of ella&il.

In November 2018, ella&il kids was founded. We have three children each and realized quickly that it was hard to find soft garments of good quality and a fair price for our kids and decided to create, ella&il kids. These are clothes for girls and boys from 1 month – 14 years. ella&il kids can today offer wardrobe essentials any child would love to have in their closet! The design expresses the Norwegian way of living through all four seasons, with a touch of French elegance.  We also offer many of the designs we have for both children and women – our mini me collection.

In March 2021 we launched our “il” collection. We always planned on designing the perfect basics for men, we just had to wait for the perfect time. That is now.

At the end of the day, the women, men and children who wear our designs don’t simply look good. They feel good. And that is the essence of our brand.

We hope you enjoy our brand as much as we do creating it.

xx,

Rikke & Lene

(Founders of ella&il)